A key to maintaining public awareness and conditioning Albertans to recycle their used milk containers is the program's commitment to Communications and Education.
In Alberta each year, approximately 32 million 4 and 2-litre equivalent million milk containers are recycled through municipal recycling programs and are made into new useful products. However, millions more are still needlessly discarded in household garbage and then end up in landfill. This is a waste of natural resources that could be used again. The Communication and Education campaign aims to educate Alberta milk consumers of the importance of recycling every container and that by doing so we all help preserve Alberta’s natural scenic beauty.